Subreddit Targeting is a common way to describe selecting specific Reddit communities or subreddits as audience signals.
It matters because Reddit rewards relevance, authenticity, and community context. Brands that understand the platform’s terminology can build campaigns that feel useful to users instead of interruptive.
Example
A marketer describes reaching people engaged with relevant subreddits as subreddit targeting. In setup, they verify the platform’s available community-targeting options and delivery behavior instead of assuming an ad will appear only inside a named subreddit.