Retargeting is advertising that re-engages people who previously interacted with a website, ad, product, or brand.
Example of Retargeting
A visitor reads a product comparison but leaves without buying. If they are eligible for an advertising audience, a later ad can remind them about that product; recent purchasers can be excluded from the same acquisition message.
Why Retargeting matters
It matters because most visitors do not convert on the first visit. Retargeting terminology helps teams create thoughtful follow-up sequences, avoid wasted impressions, and respect audience exclusions and privacy expectations.
Related terms
Frequently Asked Question
What does Retargeting mean?
Retargeting means advertising that re-engages people who previously interacted with a website, ad, product, or brand.