Local SEO

Is SEO Dying? We think it might be.

As Google continually refines its algorithms, old-fashioned methods of SEO will inevitably fall away. While the “death” of SEO may sound exaggerated, the changes underway in search will make SEO as we know it a thing of the past. Why Is Traditional SEO Inadequate? The localizing of search is one of the biggest factors making stodgy old keyword-stuffed SEO blasé, and a central part of that is Google’s Local Pack. This “pack” comprises the section at the top of a search results page that displays the three most popular local results for a user’s query, including their locations on the map. Assuming name, location and contact information is all the searcher needs, many users will feel they don't have to scroll any...

Top 5 Local Search Ranking Factors and What They Mean

Business owners who are trying to expand their local reach might start to explore the realm of local SEO rankings. If you’re a member of this category, it’s much more beneficial for you to get started on the right foot from the beginning rather than go through a lengthy period of trial and error. Brush up on the top five local search engine factors and the meanings behind them.

Why Every Small Business Should Use Local SEO

You have probably heard a lot about using SEO to drive traffic to a website. It is one of the best ways to naturally increase the number of visitors who land on your site each day. While you may know of a few different strategies, there is a chance that you have not started to use local SEO as a small business owner. If you are not targeting the people who live in the area where you run your business, you are likely missing out on sales. When you are not making enough sales, it may be difficult to stay afloat and keep the doors open.

Local SEO Audit Checklist

Before you choose your local SEO company, take one hour to compete the following small business audit to educate yourself about your website and where it needs improvement.  The following audit is intended for small business owners, some of these tasks may be considered more advanced.

Should I Pick a .com and how will it affect my SEO?

Does it matter if I pick a .com for my domain?

The simple answer is yes, choose a .com top level domain. Country code top level domains are interpreted by Google in a way that tells them this is where your business or organization exists. If you purchase a .fr or .ly domain, Google will think that you operate out of France or Libya. This puts you in a bad position for SEO. If your top level domain is .fr, you will have a better chance of ranking in Google.fr than Google.com.

Local SEO Audit Checklist

Before you choose you local SEO company, take one hour to complete the following small business audit to educate yourself about your website and where it needs improvement. The following audit is intended for small business owners, some of these tasks may be considered more advanced....

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