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Web Design

How To Integrate SEO Into Custom Web Design

For small and medium-sized businesses, effective web design can mean the difference between stagnant growth and major profits. Websites that are slow to load and difficult to navigate rank lower in Google search results, and that ranking ultimately ends up hurting a business's bottom line. But a technically superior website will perform better when it comes to SEO, and here's how. SEO and Web Design Are Connected When it concerns SEO, Google cares about the entire user experience, which is why the way a website is designed has an impact on search rankings. SEO isn't just about content and keyword saturation. Google's algorithms are constantly updating to take into account how long each user spends on a website, how many visits to various...

Scott Cain
November 29, 2022
SEO, Web Design, Wordpress

3 Web Design Predictions for 2023

The web design industry is an ever-changing landscape rife with shifting trends and innovations. Sometimes, you can predict those trends, while other times, it might seem impossible. However, when it comes to 2023's design trends, there are a few things you can look out for. Innovative Web Design Elements Interaction is the key to a successful website. Innovations and interactive elements will abound in 2023, giving designers new tools for web design. Virtual and augmented reality, increased animations, and video backgrounds will all work to engage and interest your user. Increased AI Use Artificial Intelligence design tools have been a boon to the design industry. For example, AI art generators have given designers a tool that creates high-quality, unique graphics. In addition, machine learning...

Scott Cain
November 1, 2022
Web Design

Mobile Device Use Continues Driving Web Design Trends

Business owners need to stay up-to-date with emerging web traffic trends. Traffic from people using mobile devices is continuing to account for a considerable share of most people’s online activity. Making mobile formatting a major web design priority will help companies maximize traffic and make a positive impression on their site’s visitors. Screen Time The time that people spend on their phones can average several hours a day. Naturally, web designers need to make sites accessible to people on the devices that they use most often. Online Search Habits When consumers are looking for a product or service, their first step may be consulting their phone’s search assistant or opening their phone’s web browser. Web design elements that maximize mobile site visibility and harness...

Scott Cain
September 13, 2022
Web Design

Why We Are the Best at Doing Custom Web Design?

Websites play a critical role in the world of digital marketing. It is the first interaction that customers will have with the brand. Hence, the design of these websites will decide whether users choose to engage further or quit the page abruptly. Custom web designs enable businesses to convert their artistic senses into functional reality. Small-scale companies and well-established businesses opt for custom web design to ensure success on the market. They hire custom web design agencies to get great value for their investment. The unique templates combined with SEO-friendly elements are essential to get a scalable website. What is a custom web design solution?  Incorporating custom web designs in today’s world will enable more people to find the services and products. Businesses without...

Scott Cain
November 16, 2021
Web Design

Web Design Principles Every Designer Should Know

Good web design is key to optimizing marketing efforts and increasing organic traffic. Similar to every creative discipline, web design involves various principles. Designers should follow these rules to create a perfect balance between a visually striking and functional design. In that sense, the following are some effective web design principles every designer should know and follow. Purpose  Every site has its own unique purpose. It may be promoting purchases, telling the brand story, or providing demonstrations to customers. Designers should capture the purpose of their site during the initial design stages. This purpose will also decide to message and call to action. Most importantly, it will give designers a clear plan to work on design elements and content creation. Businesses can...

Scott Cain
November 14, 2021
Web Design

How to Create Engaging Content for Your Website

Every business creates content, but only a few succeed in achieving effective results. First, they should consider the goals of their marketing strategy and determine the action of the audience after they consume the content. Typically, engaging content increases traffic, click rates, sales, comments, and social mentions. These metrics can also be used for measuring the engagement of target audiences. Hence, when the content doesn’t engage with the readers, it will result in a waste of time and money. Businesses should invest their resources to produce engaging content for their website. Uniqueness  The fundamental idea is to create content that stands out. But, producing engaging content is the biggest strategy of any marketing campaign. Since many writers may be writing about the...

Scott Cain
November 12, 2021
Web Design

Tips to Increase Website Conversions

Out of all performance metric factors, website conversions are the most important. They indicate the usability, relevancy, and credibility of a website to target audiences. Businesses need to optimize their website to drive more conversions for a better return on investment. However, devising a step-by-step strategy capable of increasing conversions is easier said than done. Businesses may not find the right set of tactics that can deliver worthwhile results in some cases. This is the reason why; it is better to hire professional strategists and have them steadily increase the conversions with top-of-the-line strategies. #1. Define goals  Before embarking on a conversion rate optimization journey, it is essential to set goals and have them measured. These goals can be particular actions that...

Scott Cain
November 8, 2021
PPC, Web Design

Why should you outsource your website design?

Websites are at the forefront of a business’s marketing efforts. It helps to drive organic traffic and leads. Existing clientele also gets to interact with content and other resources. A component of this significance requires a well-planned and researched web design project. However, many companies struggle to complete their web design projects in an intended manner. Financial constraints and lack of technical expertise are leading factors that cause problems. Most importantly, these projects are also inherent with a number of risks. Neglecting the significance of making the right decisions will affect the overall business results. What are the problems with web design projects? All web design projects are filled with risks. However, most of them are affected by poor planning and practices. Especially eCommerce...

Scott Cain
November 5, 2021
Web Design

Top 10 Web Design Trends for 2021

The website is the first interaction point for many customers. They get introduced to a business and acquire the necessary information to engage further. This means that websites should stay up-to-date with their design and development. Presenting the most updated information is necessary to gain the trust of consumers. Developers should take advantage of the newest trends in web design to ensure such results. However, this is one of the challenging parts of web design projects and the most overlooked one. Why a following web design trend is important?  The most basic consideration of web design is keeping up-to-date with the latest trends. As a business, owners cannot afford to fall behind the competition. Studies show that customers will quit a website...

Scott Cain
November 3, 2021
Web Design

Top 7 Web Development Tips You Can’t Afford To Miss

By definition, web development comprises activities essential to building, creating, and maintaining websites. It includes both frontend and backend development to create a high-performing website. The coding and programming requirements for this process are handled by experienced developers. They also handle SEO optimization to ensure higher rankings in SERP. Responsive and intuitive websites are one of the most effective strategies to improve leads and organic traffic count. Many businesses opt to hire professional development agencies for their project requirements. What are the top web development tips?  Research  Failing to research objectives is the main contributor to failure in web development. A significant portion of websites built without any research will fail big time. Such mistakes are common around small-scale organizations, as they overlook this...

Scott Cain
November 1, 2021
Web Design

10 Common Myths about Website Design

Words cannot describe the significance of websites in online marketing efforts. It reaches customers 24/7 and helps to sustain them with valuable information. Most consumers will evaluate a business based on its website design. Yet, such a significant component often gets poorly planned or executed. A significant portion of companies doesn’t pay any close attention to the performance of their site. One can even say that they make poor decisions based on a host of myths and misconceptions. A solid understanding of these myths is essential to avoid the waste of time and money invested in a website that rarely yields any results. How do web design myths hurt a website?  First, planning and executing a web design based on common misconceptions will lead...

Scott Cain
October 30, 2021
Web Design

How to Convince Webmasters That Their Website Needs a Makeover

Statistics are pretty grim when it comes to ecommerce sites. Most are lucky just to acquire daily traffic past the single digit range. The reasons most websites do not perform well is because they are not optimized. For website redesign services, they need to use data and numbers to show prospective clients why their site needs a drastic makeover if they hope to gain any momentum or edge over their competitors.

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Scott Cain
June 14, 2015
Web Design

Four Ways to Simplify Your Web Design

In the world of web design, simple goes a long way. At Integrated IT Solutions, we know consumers have myriad choices online. We also know that the hardest battle can be winning their attention. Focus your efforts on designing a simple website that keeps clutter to a minimum and streamlines the user decision-making process to see a boost in traffic as well as results. Here’s how to hone in on the user experience and simplify web design.

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Scott Cain
May 20, 2015
Web Design