SEO Checklist
SEO Content Publishing Checklist
A content publishing checklist for creating helpful, search-friendly articles and resource pages that support real business outcomes.
Interactive Checklist
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Topic Validation
Choose a topic that earns its place on the website.
Define the reader, the question and the useful next step before assigning a draft. Check existing content for overlap and review current search results for format expectations. State what this page can contribute beyond another summary of the same sources.
Content Brief
Give the writer a usable scope and evidence plan.
Specify the decisions the article should help readers make, its required examples and the claims that need review. Assign an actual subject matter reviewer when available. Keep internal word targets and production notes in the brief rather than publishing them as article content.
Drafting Standards
Write an answer a reader can act on.
Lead with the main answer, then explain how to apply it and where it may not fit. Use a worked example or a short process when useful. Remove unsupported superlatives and filler instead of extending a draft to meet an arbitrary length.
SEO Enhancements
Add search context without changing the article's purpose.
Align the title and description with the final draft. Link to the most relevant service or supporting explanation, and use structured data only for content that is actually present. Check that a new article does not duplicate an existing page's primary intent.
Editorial Review
Check claims, sources and readability before release.
Open cited sources, confirm that they support the attached statement and check current product terminology. Review sensitive claims with the appropriate qualified person. Confirm that biographies, credentials, client examples and quotations are accurate and authorized.
Publishing and Maintenance
Publish a complete page and assign its maintenance owner.
Preview the actual template on mobile and desktop, test media and links, and confirm canonical and sitemap behavior. Keep the original publication date accurate. Record a review date and the signals that would trigger an earlier update, such as a product change.
Official References
Use the current documentation for platform-specific settings and requirements.
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