Web Design Checklist

Website Accessibility Checklist

A website accessibility checklist based on practical WCAG principles for improving usability, keyboard access, contrast, forms, headings, media, and inclus...

Primary topic: website accessibility checklist Difficulty: Intermediate 36 items 3,420+ words Updated: June 8, 2026

Interactive Checklist

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Perceivable Content

This section helps the reader complete the perceivable content portion of the Website Accessibility Checklist with a practical, evidence-based workflow.

Use this section to make sure perceivable content is not treated as a vague best practice. Each item should be checked, documented, and tied back to the business goal of the checklist.

Add meaningful alt text for informative images Create add meaningful alt text for informative images in a way that is useful to both users and the business. The item should be visible, accurate, easy to maintain, and connected to the page or campaign goal. Critical Strategist Screenshot, report export, URL, test submission, or implementation note
Avoid using images of text when real text works Remove or avoid avoid using images of text when real text works when it creates risk, confusion, wasted spend, duplicate content, tracking errors, or a poor user experience. Document the reason for the decision. Critical Strategist Screenshot, report export, URL, test submission, or implementation note
Provide captions or transcripts for media Complete this item with enough evidence for another strategist, developer, or account manager to understand what was checked and why it matters for Website Accessibility Checklist. High Strategist Screenshot, report export, URL, test submission, or implementation note
Ensure color is not the only cue Complete this item with enough evidence for another strategist, developer, or account manager to understand what was checked and why it matters for Website Accessibility Checklist. High Strategist Screenshot, report export, URL, test submission, or implementation note
Check text contrast Review check text contrast against the current business goal for this page or campaign. Capture the issue, evidence, recommended fix, owner, and priority so the checklist becomes an implementation plan rather than a passive review. Recommended Strategist Screenshot, report export, URL, test submission, or implementation note
Support text resizing and reflow Complete this item with enough evidence for another strategist, developer, or account manager to understand what was checked and why it matters for Website Accessibility Checklist. Recommended Strategist Screenshot, report export, URL, test submission, or implementation note

Operable Interfaces

This section helps the reader complete the operable interfaces portion of the Website Accessibility Checklist with a practical, evidence-based workflow.

Use this section to make sure operable interfaces is not treated as a vague best practice. Each item should be checked, documented, and tied back to the business goal of the checklist.

Test keyboard navigation Test test keyboard navigation on real devices and realistic user paths. Save screenshots, test submissions, or tool results so the team can confirm the requirement is complete. Critical Marketing Team Screenshot, report export, URL, test submission, or implementation note
Avoid keyboard traps Remove or avoid avoid keyboard traps when it creates risk, confusion, wasted spend, duplicate content, tracking errors, or a poor user experience. Document the reason for the decision. Critical Marketing Team Screenshot, report export, URL, test submission, or implementation note
Make focus states visible Complete this item with enough evidence for another strategist, developer, or account manager to understand what was checked and why it matters for Website Accessibility Checklist. High Marketing Team Screenshot, report export, URL, test submission, or implementation note
Keep skip links available where useful Use keep skip links available where useful only when it helps the user complete a task or understand the offer. Avoid adding elements only because they are common best practices. High Marketing Team Screenshot, report export, URL, test submission, or implementation note
Ensure target sizes are usable Complete this item with enough evidence for another strategist, developer, or account manager to understand what was checked and why it matters for Website Accessibility Checklist. Recommended Marketing Team Screenshot, report export, URL, test submission, or implementation note
Avoid unexpected motion or flashing content Remove or avoid avoid unexpected motion or flashing content when it creates risk, confusion, wasted spend, duplicate content, tracking errors, or a poor user experience. Document the reason for the decision. Recommended Marketing Team Screenshot, report export, URL, test submission, or implementation note

Understandable Experience

This section helps the reader complete the understandable experience portion of the Website Accessibility Checklist with a practical, evidence-based workflow.

Use this section to make sure understandable experience is not treated as a vague best practice. Each item should be checked, documented, and tied back to the business goal of the checklist.

Use clear page titles Use use clear page titles only when it helps the user complete a task or understand the offer. Avoid adding elements only because they are common best practices. Critical Marketing Team Screenshot, report export, URL, test submission, or implementation note
Write descriptive headings and labels Complete this item with enough evidence for another strategist, developer, or account manager to understand what was checked and why it matters for Website Accessibility Checklist. Critical Marketing Team Screenshot, report export, URL, test submission, or implementation note
Keep navigation consistent Complete this item with enough evidence for another strategist, developer, or account manager to understand what was checked and why it matters for Website Accessibility Checklist. High Marketing Team Screenshot, report export, URL, test submission, or implementation note
Provide clear form instructions Complete this item with enough evidence for another strategist, developer, or account manager to understand what was checked and why it matters for Website Accessibility Checklist. High Marketing Team Screenshot, report export, URL, test submission, or implementation note
Show helpful error messages Complete this item with enough evidence for another strategist, developer, or account manager to understand what was checked and why it matters for Website Accessibility Checklist. Recommended Marketing Team Screenshot, report export, URL, test submission, or implementation note
Use plain language where possible Use use plain language where possible only when it helps the user complete a task or understand the offer. Avoid adding elements only because they are common best practices. Recommended Marketing Team Screenshot, report export, URL, test submission, or implementation note

Robust Markup

This section helps the reader complete the robust markup portion of the Website Accessibility Checklist with a practical, evidence-based workflow.

Use this section to make sure robust markup is not treated as a vague best practice. Each item should be checked, documented, and tied back to the business goal of the checklist.

Use semantic HTML Use use semantic html only when it helps the user complete a task or understand the offer. Avoid adding elements only because they are common best practices. Critical Marketing Team Screenshot, report export, URL, test submission, or implementation note
Check name, role, and value for components Review check name, role, and value for components against the current business goal for this page or campaign. Capture the issue, evidence, recommended fix, owner, and priority so the checklist becomes an implementation plan rather than a passive review. Critical Marketing Team Screenshot, report export, URL, test submission, or implementation note
Avoid invalid interactive nesting Remove or avoid avoid invalid interactive nesting when it creates risk, confusion, wasted spend, duplicate content, tracking errors, or a poor user experience. Document the reason for the decision. High Marketing Team Screenshot, report export, URL, test submission, or implementation note
Test with automated accessibility tools Test test with automated accessibility tools on real devices and realistic user paths. Save screenshots, test submissions, or tool results so the team can confirm the requirement is complete. High Marketing Team Screenshot, report export, URL, test submission, or implementation note
Review dynamic status messages Review review dynamic status messages against the current business goal for this page or campaign. Capture the issue, evidence, recommended fix, owner, and priority so the checklist becomes an implementation plan rather than a passive review. Recommended Marketing Team Screenshot, report export, URL, test submission, or implementation note
Test with screen reader basics Test test with screen reader basics on real devices and realistic user paths. Save screenshots, test submissions, or tool results so the team can confirm the requirement is complete. Recommended Marketing Team Screenshot, report export, URL, test submission, or implementation note

Forms and CTAs

This section helps the reader complete the forms and ctas portion of the Website Accessibility Checklist with a practical, evidence-based workflow.

Use this section to make sure forms and ctas is not treated as a vague best practice. Each item should be checked, documented, and tied back to the business goal of the checklist.

Associate labels with inputs Complete this item with enough evidence for another strategist, developer, or account manager to understand what was checked and why it matters for Website Accessibility Checklist. Critical Marketing Team Screenshot, report export, URL, test submission, or implementation note
Explain required fields Complete this item with enough evidence for another strategist, developer, or account manager to understand what was checked and why it matters for Website Accessibility Checklist. Critical Marketing Team Screenshot, report export, URL, test submission, or implementation note
Make errors easy to identify Complete this item with enough evidence for another strategist, developer, or account manager to understand what was checked and why it matters for Website Accessibility Checklist. High Marketing Team Screenshot, report export, URL, test submission, or implementation note
Avoid placeholder-only labels Remove or avoid avoid placeholder-only labels when it creates risk, confusion, wasted spend, duplicate content, tracking errors, or a poor user experience. Document the reason for the decision. High Marketing Team Screenshot, report export, URL, test submission, or implementation note
Confirm button text is descriptive Test confirm button text is descriptive on real devices and realistic user paths. Save screenshots, test submissions, or tool results so the team can confirm the requirement is complete. Recommended Marketing Team Screenshot, report export, URL, test submission, or implementation note
Test forms on mobile Test test forms on mobile on real devices and realistic user paths. Save screenshots, test submissions, or tool results so the team can confirm the requirement is complete. Recommended Marketing Team Screenshot, report export, URL, test submission, or implementation note

Process and Governance

This section helps the reader complete the process and governance portion of the Website Accessibility Checklist with a practical, evidence-based workflow.

Use this section to make sure process and governance is not treated as a vague best practice. Each item should be checked, documented, and tied back to the business goal of the checklist.

Include accessibility in design review Review include accessibility in design review against the current business goal for this page or campaign. Capture the issue, evidence, recommended fix, owner, and priority so the checklist becomes an implementation plan rather than a passive review. Critical Strategist Screenshot, report export, URL, test submission, or implementation note
Include accessibility in development QA Test include accessibility in development qa on real devices and realistic user paths. Save screenshots, test submissions, or tool results so the team can confirm the requirement is complete. Critical Strategist Screenshot, report export, URL, test submission, or implementation note
Document known issues Document document known issues in plain language before work begins. This keeps strategy, creative, development, and reporting aligned and gives future reviewers a clear reason for each decision. High Strategist Screenshot, report export, URL, test submission, or implementation note
Retest after template changes Test retest after template changes on real devices and realistic user paths. Save screenshots, test submissions, or tool results so the team can confirm the requirement is complete. High Strategist Screenshot, report export, URL, test submission, or implementation note
Train content editors Complete this item with enough evidence for another strategist, developer, or account manager to understand what was checked and why it matters for Website Accessibility Checklist. Recommended Strategist Screenshot, report export, URL, test submission, or implementation note
Set a recurring audit cadence Review set a recurring audit cadence against the current business goal for this page or campaign. Capture the issue, evidence, recommended fix, owner, and priority so the checklist becomes an implementation plan rather than a passive review. Recommended Strategist Screenshot, report export, URL, test submission, or implementation note

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