In GA4, a landing page is the page associated with the first recorded pageview of a session. It can be any entry page, including an article, product page, homepage, or dedicated campaign page.
Example of Landing Page
In analytics, a session’s landing page is the first recorded page for that session. A visitor who enters through an article has that article as the landing page even if the business calls a different campaign page its ‘landing page’.
Why Landing Page matters
Compare landing pages with session metrics to understand where visits begin and what happens during those visits. Adding Session source / medium can distinguish traffic sources; a campaign page visited later in a session is not that session’s landing page.
Related terms
Sources
Frequently Asked Question
What does landing page mean in GA4?
In GA4, the landing page is associated with the first recorded pageview in a session. It describes the session’s entry point, not a particular page design. For example, an article can be the landing page when a visit begins there.