Page Path is the portion of a URL after the domain, used in analytics to identify pages.
Example of Page Path
For a URL such as example.com/services/roof-repair/, the page path identifies /services/roof-repair/. Decide separately whether query strings should be included in a report so tracking parameters do not unnecessarily fragment one page’s results.
Why Page Path matters
It matters because analytics turns marketing activity into decisions. Without clear measurement language, teams may misread performance, overvalue the wrong channels, or miss the actions that actually drive revenue.
Related terms
Frequently Asked Question
What does Page Path mean?
Page Path means the portion of a URL after the domain, used in analytics to identify pages.