Generative Engine Optimization
Generative Engine Optimization is the practice of improving how a brand or content asset may be represented in generative AI search experiences.
Interactive Theory Glossary
AI Search and Emerging Search Definitions
Browse AI Search and Emerging Search definitions from Interactive Theory.
11 definitions
G
GEO
GEO is generative engine optimization, a term used for visibility work in generative AI and AI search environments.
I
Information Gain
Information Gain is the unique value or new insight a page adds beyond what is already available in search results.
K
Knowledge Graph
Knowledge Graph is a structured database of entities and relationships used by search systems to understand the world.
O
Original Research
Original Research is unique data, analysis, surveys, experiments, or observations produced by a brand or author.
P
Perplexity Visibility
Perplexity Visibility is how a source or brand appears in Perplexity’s answer-style search results and citations.
S
Semantic Search
Semantic Search is search that interprets meaning, context, entities, and relationships rather than relying only on exact keywords.
Source Authority
Source Authority is the credibility, trustworthiness, and expertise associated with a cited source or publishing domain.
Structured Content
Structured Content is content organized with clear headings, lists, tables, schema, and consistent formatting.
T
Topical Authority
Topical Authority is the perceived depth, breadth, and credibility of a website’s coverage around a subject area.
Z
Zero-Click Search
Zero-Click Search is a search result experience where the user gets enough information on the results page and may not click through.