AEO
AEO is answer engine optimization, a term used for improving visibility in answer-style search and AI-assisted discovery.
Interactive Theory Glossary
AI Search and Emerging Search Definitions
Browse AI Search and Emerging Search definitions from Interactive Theory.
24 definitions
A
AI Citation
AI Citation is a reference or link used by an AI search experience to support or attribute a generated answer.
AI Mode
AI Mode is Google’s conversational AI search experience designed for more complex, follow-up-oriented searches.
AI Overviews
AI Overviews is Google’s AI-generated search summaries that may appear for some queries with links to supporting sources.
AI Search
AI Search is search experiences that use artificial intelligence to understand queries, generate summaries, synthesize sources, and support conversational discovery.
AI Summary
AI Summary is a synthesized answer generated by an AI system from one or more sources or its indexed understanding.
AI Visibility
AI Visibility is how often and how accurately a brand, page, or source appears in AI-generated search experiences.
Answer Engine Optimization
Answer Engine Optimization is the practice of structuring content so answer engines can understand, cite, and summarize it accurately.
Answer-First Content
Answer-First Content is content that gives a direct answer early, then supports it with detail, examples, proof, and context.
Author Authority
Author Authority is the credibility of the person or organization responsible for a piece of content.
B
Bing Copilot
Bing Copilot is Microsoft’s AI assistant experience integrated with Bing and Microsoft products.
Brand Mentions
Brand Mentions is references to a brand online, with or without a hyperlink.
C
ChatGPT Visibility
ChatGPT Visibility is how a brand, concept, or source may appear in ChatGPT-style answers, summaries, or research outputs.
Co-Citation
Co-Citation is a relationship created when two brands, sources, or pages are cited together by the same third-party source.
Co-Occurrence
Co-Occurrence is the repeated appearance of related words, entities, or brands near each other in content.
Content Clarity
Content Clarity is the quality of making content easy for users and machines to understand without ambiguity.
Conversational Search
Conversational Search is search behavior where users ask natural follow-up questions instead of typing isolated keyword phrases.
D
Definition Content
Definition Content is content that explains what a term means, how it works, and why it matters.
E
Entity
Entity is a distinct thing that can be identified, described, and related to other things, such as a person, business, place, or concept.
Entity Salience
Entity Salience is the importance or prominence of an entity within a piece of content or search system interpretation.
Entity SEO
Entity SEO is SEO focused on helping search engines understand real-world things, relationships, attributes, and brand identity.
F
FAQ Content
FAQ Content is question-and-answer content designed to address common user concerns clearly and efficiently.
First-Party Data
First-Party Data is data collected directly by a business from its own audience, customers, website, CRM, or campaigns.
G
Gemini Visibility
Gemini Visibility is how a brand, page, or source may appear in Google Gemini or Gemini-powered search experiences.