Inbound Marketing
Inbound Marketing is a strategy that attracts prospects by publishing useful content and experiences that match their needs, questions, and intent.
Interactive Theory Glossary
Digital Marketing Strategy Definitions
Browse Digital Marketing Strategy definitions from Interactive Theory.
24 definitions
I
Internet Marketing
Internet Marketing is an older but still-used term for promoting a business through websites, search engines, online advertising, email, and other internet channels.
L
Lead Generation
Lead Generation is the process of attracting potential customers and collecting enough information to begin a sales or nurture process.
Lifecycle Marketing
Lifecycle Marketing is marketing that adapts messaging and offers to each stage of the customer relationship, from first touch to loyalty.
LTV
LTV is lifetime value, an estimate of the total revenue or profit a customer may generate over the full relationship with a business.
M
Marketing Attribution
Marketing Attribution is the method of assigning credit to marketing touchpoints that contribute to a conversion or sale.
Marketing Funnel
Marketing Funnel is a framework for understanding how people move from awareness to consideration, conversion, and loyalty.
Marketing Strategy
Marketing Strategy is the broader plan for how a business will reach its market, communicate value, create demand, and grow revenue.
Multichannel Marketing
Multichannel Marketing is using multiple marketing channels to reach an audience, even when those channels may be managed separately.
O
Omnichannel Marketing
Omnichannel Marketing is a coordinated approach where customer experience, messaging, data, and measurement remain connected across channels.
Online Marketing
Online Marketing is a common synonym for digital marketing that emphasizes marketing activity delivered through internet-connected channels.
Organic Traffic
Organic Traffic is visits earned without paying for each click, usually from search engines, unpaid social, referrals, or content discovery.
Outbound Marketing
Outbound Marketing is a strategy that proactively puts a message in front of a defined audience through channels such as ads, outreach, direct mail, or sponsored placements.
Owned Media
Owned Media is marketing assets a brand controls directly, such as its website, blog, email list, landing pages, and social profiles.
P
Paid Media
Paid Media is marketing exposure purchased through platforms, publishers, ad networks, sponsorships, or paid placements.
Paid Traffic
Paid Traffic is visits generated through advertising campaigns where the business pays for impressions, clicks, views, or conversions.
Performance Marketing
Performance Marketing is marketing that is planned, optimized, and judged primarily by measurable outcomes such as leads, sales, revenue, or qualified actions.
Positioning
Positioning is the strategic choice of how a brand wants to be understood relative to competitors in the mind of the customer.
R
Referral Traffic
Referral Traffic is visits that arrive through links on other websites rather than through search, direct navigation, or paid campaigns.
ROAS
ROAS is return on ad spend, a paid media metric that compares revenue generated from advertising against the amount spent on ads.
ROI
ROI is return on investment, a metric that compares the profit or value generated by an activity against its cost.
S
Sales Funnel
Sales Funnel is the revenue-focused process that moves prospects from lead status toward qualification, opportunity, proposal, and closed sale.
Share of Voice
Share of Voice is the percentage of visibility or conversation a brand owns within a defined market, channel, keyword set, or competitive landscape.
T
Target Audience
Target Audience is the group of people a campaign, website, or offer is intentionally built to reach.