Search Term
Search Term is the actual query a user searched before an ad or organic result was triggered.
Interactive Theory Glossary
Google Ads and Paid Search Definitions
Browse Google Ads and Paid Search definitions from Interactive Theory.
12 definitions
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Search Terms Report
Search Terms Report is a Google Ads report showing the actual queries people searched before interacting with ads.
Search Theme
Search Theme is a Performance Max signal that lets advertisers provide topics or queries they know are relevant to customers.
Secondary Conversion
A Secondary Conversion is a Google Ads conversion action normally observed in All conversions without influencing bidding. Actions included in a campaign’s custom goal are an exception.
Shopping Ads
Shopping Ads is product-focused ads that use merchant feed data such as title, price, image, and availability.
Sitelink Asset
Sitelink Asset is an ad asset that adds additional links to specific pages below a search ad.
Smart Bidding
Smart Bidding is Google Ads automated bidding strategies that use machine learning to optimize for conversions or conversion value.
Structured Snippet Asset
Structured Snippet Asset is an ad asset that lists specific categories of offerings, features, services, or product types.
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Target CPA
Target CPA is a Smart Bidding strategy or target that aims to generate conversions at a specified average cost per acquisition.
Target ROAS
Target ROAS is a Smart Bidding strategy or target that aims to generate conversion value at a specified return on ad spend.
Top Impression Share
Top Impression Share measures impressions received among top ads against the estimated opportunities for which the ad was eligible to appear there.
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YouTube Ads
YouTube Ads is video and display ad placements that appear on YouTube and related Google video inventory.