Search Term is the actual query a user searched before an ad or organic result was triggered.
Example of Search Term
The account contains a keyword for lawn care, but a visitor searches for weekly lawn mowing near me. That complete query is the search term. Reviewing it helps the advertiser understand the specific need behind the resulting click.
Why Search Term matters
It matters because paid search can spend budget quickly. Knowing this term helps teams control intent, targeting, bidding, creative, conversion tracking, and lead quality instead of optimizing for surface-level clicks.
Related terms
Frequently Asked Question
What does Search Term mean?
Search Term means the actual query a user searched before an ad or organic result was triggered.