Internal Linking
Internal Linking is linking from one page on a website to another page on the same website.
Interactive Theory Glossary
SEO Definitions
Browse SEO definitions from Interactive Theory.
24 definitions
I
K
Keyword
Keyword is a word or phrase used to represent the topics, searches, and language customers use when looking for information or solutions.
Keyword Cannibalization
Keyword Cannibalization is a situation where multiple pages on the same site compete for the same search intent and weaken each other’s performance.
Keyword Mapping
Keyword Mapping is the practice of assigning target keywords and intent groups to specific pages to prevent overlap and improve relevance.
Keyword Research
Keyword Research is the process of discovering, analyzing, and prioritizing the search terms that matter to a business and its customers.
Keyword Strategy
Keyword Strategy is the plan for which keywords to target, which pages should target them, and how they support business goals.
M
Meta Description
Meta Description is an HTML summary that can influence how a page is described in search results and whether searchers click.
N
Navigational Intent
Navigational Intent is search intent where the user is trying to reach a specific brand, website, login, location, or known resource.
O
Off-Page SEO
Off-Page SEO is SEO work that strengthens a site’s reputation and authority outside the website itself.
On-Page SEO
On-Page SEO is the optimization of page-level content, HTML elements, internal links, and relevance signals.
Organic CTR
Organic CTR is organic click-through rate, the percentage of organic search impressions that produce clicks.
Organic Ranking
Organic Ranking is the position a page earns in unpaid search results for a query.
Organic Search
Organic Search is unpaid search visibility and traffic earned through relevance, authority, technical accessibility, and content quality.
R
Ranking
Ranking is the ordering of results by a search engine for a specific query and context.
Ranking Factor
Ranking Factor is a signal, system, or consideration that may influence how search engines order results.
Referring Domain
Referring Domain is a unique website that links to your site, regardless of how many individual links it sends.
S
Search Engine Optimization
Search Engine Optimization is the process of helping search engines crawl, understand, index, and rank content while improving usefulness for searchers.
Search Engine Results Page
Search Engine Results Page is the page of results a search engine displays after someone enters a query.
Search Intent
Search Intent is the purpose behind a search query, such as learning, comparing, finding a specific site, or taking action.
Search Query
Search Query is the actual words a user types or speaks into a search engine.
SEO
SEO is search engine optimization, the practice of improving a website so it can earn more relevant visibility from search engines.
SEO Audit
SEO Audit is a structured review of a website’s technical health, content, rankings, backlinks, and search performance.
SERP
SERP is search engine results page, the mix of organic listings, ads, local packs, snippets, images, videos, and other features shown for a query.
T
Technical SEO
Technical SEO is the optimization of a website’s technical foundation so search engines can crawl, render, index, and evaluate it effectively.