Alt Text
Alt Text is text that describes an image for accessibility and can help search engines understand image content. In organic search and SEO, this term gives marketers, designers, developers, and business owners a precise...
Interactive Theory Glossary
SEO Definitions
Browse SEO definitions from Interactive Theory.
24 definitions
A
Anchor Text
Anchor Text is the clickable text in a hyperlink. In organic search and SEO, this term gives marketers, designers, developers, and business owners a precise way to talk about work that affects visibility, user...
Average Position
Average Position is a reporting metric that estimates the average ranking position of a result across queries and impressions. A common calculation is: Average ranked position reported across queries and impressions. In organic search...
B
Backlink
Backlink is a link from another website that points to your website. In organic search and SEO, this term gives marketers, designers, developers, and business owners a precise way to talk about work that...
Bing Search
Bing Search is Microsoft’s search engine ecosystem where users discover websites, local businesses, answers, and ads through Bing-powered experiences. In organic search and SEO, this term gives marketers, designers, developers, and business owners a...
C
Clicks
Clicks is the number of times users select a result, ad, link, or call-to-action. In organic search and SEO, this term gives marketers, designers, developers, and business owners a precise way to talk about...
Commercial Intent
Commercial Intent is search intent where the user is comparing options, evaluating providers, or researching before a purchase. In organic search and SEO, this term gives marketers, designers, developers, and business owners a precise...
Content Gap Analysis
Content Gap Analysis is the process of finding topics, keywords, questions, or pages competitors cover that your site does not. In organic search and SEO, this term gives marketers, designers, developers, and business owners...
Content SEO
Content SEO is the planning, creation, and optimization of content to satisfy search intent and support organic visibility. In organic search and SEO, this term gives marketers, designers, developers, and business owners a precise...
Crawl
Crawl is the process by which search engine bots discover and fetch web pages and resources. In organic search and SEO, this term gives marketers, designers, developers, and business owners a precise way to...
Crawlability
Crawlability is how easily search engines can discover and access a website’s pages and resources. In organic search and SEO, this term gives marketers, designers, developers, and business owners a precise way to talk...
D
Domain Authority
Domain Authority is a third-party estimate of a domain’s relative link strength or ranking potential, not a direct Google metric. In organic search and SEO, this term gives marketers, designers, developers, and business owners...
Duplicate Content
Duplicate Content is substantially similar or identical content available at more than one URL or location. In organic search and SEO, this term gives marketers, designers, developers, and business owners a precise way to...
E
E-E-A-T
E-E-A-T is Google’s quality concept of experience, expertise, authoritativeness, and trustworthiness. In organic search and SEO, this term gives marketers, designers, developers, and business owners a precise way to talk about work that affects...
External Linking
External Linking is linking from a page on one website to a page on another website. In organic search and SEO, this term gives marketers, designers, developers, and business owners a precise way to...
G
Google Search
Google Search is Google’s search engine ecosystem where users discover websites, local businesses, images, videos, products, and answers. In organic search and SEO, this term gives marketers, designers, developers, and business owners a precise...
Googlebot
Googlebot is Google’s web crawler used to discover pages and resources for Google Search. In organic search and SEO, this term gives marketers, designers, developers, and business owners a precise way to talk about...
H
H1 Tag
H1 Tag is the primary on-page heading that usually identifies the main topic of a page. In organic search and SEO, this term gives marketers, designers, developers, and business owners a precise way to...
Heading Structure
Heading Structure is the organized use of headings such as H1, H2, and H3 to make content easier to scan and understand. In organic search and SEO, this term gives marketers, designers, developers, and...
Helpful Content
Helpful Content is content created primarily to help users accomplish a goal rather than to manipulate search rankings. In organic search and SEO, this term gives marketers, designers, developers, and business owners a precise...
I
Impressions
Impressions is the number of times a result, ad, listing, or content item is shown to users. In organic search and SEO, this term gives marketers, designers, developers, and business owners a precise way...
Index
Index is the search engine database of discovered and processed content that may be eligible to appear in results. In organic search and SEO, this term gives marketers, designers, developers, and business owners a...
Indexability
Indexability is whether a page can be processed and included in a search engine’s index. In organic search and SEO, this term gives marketers, designers, developers, and business owners a precise way to talk...
Informational Intent
Informational Intent is search intent where the user wants to learn, understand, or answer a question. In organic search and SEO, this term gives marketers, designers, developers, and business owners a precise way to...