Alt Text
Alt Text is text that describes an image for accessibility and can help search engines understand image content.
Interactive Theory Glossary
SEO Definitions
Browse SEO definitions from Interactive Theory.
24 definitions
A
Anchor Text
Anchor Text is the clickable text in a hyperlink.
Average Position
Average Position is a reporting metric that estimates the average ranking position of a result across queries and impressions.
B
Backlink
Backlink is a link from another website that points to your website.
Bing Search
Bing Search is Microsoft’s search engine ecosystem where users discover websites, local businesses, answers, and ads through Bing-powered experiences.
C
Clicks
Clicks is the number of times users select a result, ad, link, or call-to-action.
Commercial Intent
Commercial Intent is search intent where the user is comparing options, evaluating providers, or researching before a purchase.
Content Gap Analysis
Content Gap Analysis is the process of finding topics, keywords, questions, or pages competitors cover that your site does not.
Content SEO
Content SEO is the planning, creation, and optimization of content to satisfy search intent and support organic visibility.
Crawl
Crawl is the process by which search engine bots discover and fetch web pages and resources.
Crawlability
Crawlability is how easily search engines can discover and access a website’s pages and resources.
D
Domain Authority
Domain Authority is a third-party estimate of a domain’s relative link strength or ranking potential, not a direct Google metric.
Duplicate Content
Duplicate Content is substantially similar or identical content available at more than one URL or location.
E
E-E-A-T
E-E-A-T is Google’s quality concept of experience, expertise, authoritativeness, and trustworthiness.
External Linking
External Linking is linking from a page on one website to a page on another website.
G
Google Search
Google Search is Google’s search engine ecosystem where users discover websites, local businesses, images, videos, products, and answers.
Googlebot
Googlebot is Google’s web crawler used to discover pages and resources for Google Search.
H
H1 Tag
H1 Tag is the primary on-page heading that usually identifies the main topic of a page.
Heading Structure
Heading Structure is the organized use of headings such as H1, H2, and H3 to make content easier to scan and understand.
Helpful Content
Helpful Content is content created primarily to help users accomplish a goal rather than to manipulate search rankings.
I
Impressions
Impressions is the number of times a result, ad, listing, or content item is shown to users.
Index
Index is the search engine database of discovered and processed content that may be eligible to appear in results.
Indexability
Indexability is whether a page can be processed and included in a search engine’s index.
Informational Intent
Informational Intent is search intent where the user wants to learn, understand, or answer a question.