Checkout Abandonment is when users begin checkout but leave before completing a purchase.
Example of Checkout Abandonment
A shopper enters checkout but leaves after seeing delivery costs. Reviewing that step can identify a price-transparency issue; count completed orders separately from checkout starts so the two events do not inflate sales reporting.
Why Checkout Abandonment matters
It matters because more traffic is not always the answer. CRO and lead generation terms help teams improve the path from visitor to qualified opportunity, often producing more revenue from the same audience.
Related terms
Frequently Asked Question
What does Checkout Abandonment mean?
Checkout Abandonment means when users begin checkout but leave before completing a purchase.