User Testing is observing real or representative users as they attempt tasks on a website or product.
Example of User Testing
Ask representative customers to compare two service options and explain their choice while using the site. Their questions can reveal missing information that the internal team assumed was obvious.
Why User Testing matters
It matters because more traffic is not always the answer. CRO and lead generation terms help teams improve the path from visitor to qualified opportunity, often producing more revenue from the same audience.
Related terms
Frequently Asked Question
What does User Testing mean?
User Testing means observing real or representative users as they attempt tasks on a website or product.