CRM is customer relationship management software used to store contacts, leads, deals, activities, and customer history.
Example of CRM
Example: A CRM can show that a Google Ads lead became a proposal, then a customer. That closed-loop data helps improve bidding, targeting, and reporting.
Why CRM matters
It matters because more traffic is not always the answer. CRO and lead generation terms help teams improve the path from visitor to qualified opportunity, often producing more revenue from the same audience.
Related terms
Frequently Asked Question
What does CRM mean?
CRM means customer relationship management software used to store contacts, leads, deals, activities, and customer history.