SQL is sales qualified lead, a lead that sales has accepted as a legitimate potential opportunity.
Example of SQL
Example: A lead becomes an SQL when sales confirms budget, need, authority, and timing are strong enough to create an opportunity.
Why SQL matters
It matters because more traffic is not always the answer. CRO and lead generation terms help teams improve the path from visitor to qualified opportunity, often producing more revenue from the same audience.
Related terms
Frequently Asked Question
What does SQL mean?
SQL means sales qualified lead, a lead that sales has accepted as a legitimate potential opportunity.