Segment is a subset of an audience grouped by traits, behavior, engagement, lifecycle stage, or preferences.
Example of Segment
An education provider selects contacts interested in evening classes who have not yet enrolled. That segment combines preferences and status so the message can focus on available evening sessions.
Why Segment matters
It matters because email is one of the few channels a business can own directly. Strong email fundamentals improve trust, deliverability, segmentation, and long-term lead nurturing.
Related terms
Frequently Asked Question
What does Segment mean?
Segment means a subset of an audience grouped by traits, behavior, engagement, lifecycle stage, or preferences.