Campaign is the top-level advertising structure where objective, budget, targeting, bidding, and settings are usually defined.
Example of Campaign
An HVAC business separates repair inquiries from new-system installations into different campaigns because their budgets, destinations, and commercial priorities differ. Each campaign can contain more focused ad groups without forcing both services to share every spending and bidding decision.
Why Campaign matters
It matters because paid search can spend budget quickly. Knowing this term helps teams control intent, targeting, bidding, creative, conversion tracking, and lead quality instead of optimizing for surface-level clicks.
Related terms
Frequently Asked Question
What does Campaign mean?
Campaign means the top-level advertising structure where objective, budget, targeting, bidding, and settings are usually defined.