Ad Extensions is additional ad elements, now often called assets, that expand ads with links, calls, locations, or other information.
Example of Ad Extensions
A vehicle repair business adds sitelinks for service categories, a call extension, and location information to its Microsoft ads. These extensions provide useful routes and details when eligible to appear; their presence in the account does not guarantee every extension shows together.
Why Ad Extensions matters
It matters because Microsoft Advertising can reach valuable search and professional audiences that are often overlooked. Clear measurement and audience structure help the channel complement Google Ads rather than simply duplicate it.
Related terms
Frequently Asked Question
What does Ad Extensions mean?
Ad Extensions means additional ad elements, now often called assets, that expand ads with links, calls, locations, or other information.