Quality Score is a diagnostic metric that estimates keyword, ad, and landing page relevance in paid search.
Example of Quality Score
Example: A keyword with below-average ad relevance and landing page experience may have a weak Quality Score. Improving the ad message and landing page alignment can make the campaign more competitive.
Why Quality Score matters
It matters because Microsoft Advertising can reach valuable search and professional audiences that are often overlooked. Clear measurement and audience structure help the channel complement Google Ads rather than simply duplicate it.
Related terms
Frequently Asked Question
What does Quality Score mean?
Quality Score means a diagnostic metric that estimates keyword, ad, and landing page relevance in paid search.