CPC is cost per click, the amount paid or averaged for each ad click.
Example of CPC
Example: If a campaign spends $900 and receives 300 clicks, the average CPC is $3. A higher CPC can still be profitable when the traffic is highly qualified and converts well.
Why CPC matters
It matters because Reddit rewards relevance, authenticity, and community context. Brands that understand the platform’s terminology can build campaigns that feel useful to users instead of interruptive.
Related terms
Frequently Asked Question
What does CPC mean?
CPC means cost per click, the amount paid or averaged for each ad click.