CPV is cost per view, a metric commonly used for video ad views.
CPV is cost per view, a metric commonly used for video ad views. A common calculation is: Cost ÷ video views. In Reddit advertising, this term gives marketers, designers, developers, and business owners a precise way to talk about work that affects visibility, user experience, measurement, and revenue. A strong understanding of CPV prevents teams from optimizing isolated tasks without knowing what business result they are supposed to support. The concept should always be applied with context: who the audience is, what problem they have, what action matters, how success will be measured, and how the work connects to the broader customer journey.
Example of CPV
Example: If a video campaign spends $250 and produces 5,000 billable views, CPV is $0.05. The next question is whether those views lead to site visits, retargeting audiences, or conversions.
Why CPV matters
It matters because Reddit rewards relevance, authenticity, and community context. Brands that understand the platform’s terminology can build campaigns that feel useful to users instead of interruptive.
Related terms
reach, CPC, impressions, CPM, frequency, budget
Frequently Asked Question
What does CPV mean?
CPV means cost per view, a metric commonly used for video ad views. It matters in Reddit advertising because it helps teams make clearer decisions, measure the right outcomes, and connect marketing work to business goals.