CPV is cost per view, a metric commonly used for video ad views.
Example of CPV
Example: If a video campaign spends $250 and produces 5,000 billable views, CPV is $0.05. The next question is whether those views lead to site visits, retargeting audiences, or conversions.
Why CPV matters
It matters because Reddit rewards relevance, authenticity, and community context. Brands that understand the platform’s terminology can build campaigns that feel useful to users instead of interruptive.
Related terms
Frequently Asked Question
What does CPV mean?
CPV means cost per view, a metric commonly used for video ad views.