Video Ad is a Reddit ad format that uses video creative to drive awareness, views, traffic, or conversions.
Example of Video Ad
A video ad demonstrates a software task with captions and an understandable opening. The team reviews playback and click outcomes separately so a video view is not reported as a website visit or purchase.
Why Video Ad matters
It matters because Reddit rewards relevance, authenticity, and community context. Brands that understand the platform’s terminology can build campaigns that feel useful to users instead of interruptive.
Related terms
Frequently Asked Question
What does Video Ad mean?
Video Ad means a Reddit ad format that uses video creative to drive awareness, views, traffic, or conversions.