Conversion API is a server-to-server conversion tracking method that sends event data directly to an ad platform.
Example of Conversion API
Example: A brand can send purchase or lead events from its server to Reddit Ads through CAPI to improve measurement coverage when browser-based tracking is limited.
Why Conversion API matters
It matters because Reddit rewards relevance, authenticity, and community context. Brands that understand the platform’s terminology can build campaigns that feel useful to users instead of interruptive.
Related terms
Frequently Asked Question
What does Conversion API mean?
Conversion API means a server-to-server conversion tracking method that sends event data directly to an ad platform.