Interactive Theory FAQs
Browse Email Marketing FAQs from Interactive Theory.
The right email frequency depends on audience expectations, buying cycle, content quality, industry, and engagement data. Sending too rarely can make subscribers forget why they joined; sending too often can increase unsubscribes and spam...
CTOR is click-to-open rate, a metric comparing clicks to opens instead of total delivered emails. A common calculation is: (Unique clicks ÷ unique opens) × 100. It matters because email is one of the...
DKIM is DomainKeys Identified Mail, an email authentication method that uses cryptographic signatures to verify message integrity. It matters because email is one of the few channels a business can own directly. Strong email...
DMARC is Domain-based Message Authentication, Reporting, and Conformance, a policy layer built on SPF and DKIM. It matters because email is one of the few channels a business can own directly. Strong email fundamentals...
SPF is Sender Policy Framework, an email authentication method that helps verify which servers can send for a domain. It matters because email is one of the few channels a business can own directly....
A/B Testing is an experiment comparing two versions of a message, page, ad, or element to see which performs better. It matters because email is one of the few channels a business can own...
Abandoned Cart Email is an automated email sent after a shopper adds items to a cart but leaves without buying. It matters because email is one of the few channels a business can own...
Audience is the group of contacts or subscribers a message is intended to reach. It matters because email is one of the few channels a business can own directly. Strong email fundamentals improve trust,...
Email click-through rate (CTR), often called click rate, is the percentage of successfully delivered emails that register at least one tracked click. Unique email CTR (%) = recipients with at least one tracked click...
Contact is a person or organization record stored in an email platform, CRM, or marketing database. It matters because email is one of the few channels a business can own directly. Strong email fundamentals...
Deliverability is the ability of email to reach subscribers’ inboxes rather than being blocked, bounced, or sent to spam. It matters because email is one of the few channels a business can own directly....
Double Opt-In is an email subscription process where the user confirms their signup through a follow-up confirmation email. It matters because email is one of the few channels a business can own directly. Strong...
Drip Campaign is a scheduled sequence of emails sent over time to educate, nurture, or convert subscribers. It matters because email is one of the few channels a business can own directly. Strong email...
Dynamic Content is email content that changes based on recipient data, behavior, or segment membership. It matters because email is one of the few channels a business can own directly. Strong email fundamentals improve...
Email Automation is automated email sending based on triggers, timing, behavior, segments, or lifecycle stage. It matters because email is one of the few channels a business can own directly. Strong email fundamentals improve...
Email Campaign is a planned email send or series built around a specific message, audience, and objective. It matters because email is one of the few channels a business can own directly. Strong email...
Email List is a collection of contacts available for email communication based on consent, source, or audience criteria. It matters because email is one of the few channels a business can own directly. Strong...
Email Marketing is the use of email to build relationships, educate subscribers, nurture leads, promote offers, and drive measurable business actions. It matters because email is one of the few channels a business can...
Marketing Automation is software-driven workflows that automate marketing actions across email, CRM, ads, forms, and customer journeys. It matters because email is one of the few channels a business can own directly. Strong email...
Newsletter is a recurring email sent to subscribers with updates, education, news, offers, or curated content. It matters because email is one of the few channels a business can own directly. Strong email fundamentals...
Nurture Sequence is a series of messages designed to build trust and move leads toward a sales conversation or purchase. It matters because email is one of the few channels a business can own...
Open Rate is the percentage of delivered emails that are recorded as opened, with limitations due to privacy changes. A common calculation is: Recorded opens ÷ delivered emails. It matters because email is one...
Opt-In is a user’s consent or action indicating they want to receive email communications. It matters because email is one of the few channels a business can own directly. Strong email fundamentals improve trust,...
Personalization is the use of subscriber data to tailor email content, subject lines, offers, or timing. It matters because email is one of the few channels a business can own directly. Strong email fundamentals...
