Interactive Theory FAQs
Browse Email Marketing FAQs from Interactive Theory.
Re-Engagement Campaign is a campaign designed to win back inactive subscribers, leads, or customers. It matters because email is one of the few channels a business can own directly. Strong email fundamentals improve trust,...
Segment is a subset of an audience grouped by traits, behavior, engagement, lifecycle stage, or preferences. It matters because email is one of the few channels a business can own directly. Strong email fundamentals...
Subscriber is a person who has opted in or otherwise agreed to receive email communications. It matters because email is one of the few channels a business can own directly. Strong email fundamentals improve...
Tag is a label attached to an email-platform contact to organize records, record interests or support segmentation and automation. It matters because email is one of the few channels a business can own directly....
Unsubscribe is the process of opting out of future email communications. It matters because email is one of the few channels a business can own directly. Strong email fundamentals improve trust, deliverability, segmentation, and...
Welcome Series is an automated email sequence sent after someone subscribes, joins, registers, or becomes a lead. It matters because email is one of the few channels a business can own directly. Strong email...
Win-Back Campaign is a campaign aimed at encouraging past customers or inactive contacts to return. It matters because email is one of the few channels a business can own directly. Strong email fundamentals improve...
Emails may go to spam because of poor sender reputation, weak engagement, spam complaints, unauthenticated sending, misleading subject lines, bad list quality, high bounce rates, or content that looks suspicious to mailbox providers. Technical...
