A good website conversion rate depends on the industry, traffic source, offer, device, price point, sales cycle, and how a conversion is defined. A landing page for high-intent paid search traffic may convert much higher than a blog post that attracts early research visitors. Comparing yourself to generic benchmarks can be misleading. The better approach is to measure your baseline, segment by channel and page type, improve the weakest points, and judge performance by lead quality and revenue. A lower conversion rate with better leads can be more valuable than a higher rate with poor-fit inquiries.
Example
A page that converts 4% of visitors into qualified consultation requests may outperform a page that converts 12% into low-quality form fills that never become customers.