Appointment Booking is a conversion where a user schedules a meeting, consultation, service, demo, or visit.
It matters because more traffic is not always the answer. CRO and lead generation terms help teams improve the path from visitor to qualified opportunity, often producing more revenue from the same audience.
Example
A visitor selects an available time and receives a booking confirmation. A click on ‘Book now’ without completing the scheduling flow is a separate action and should not be reported as a confirmed appointment.