Click Map is a heatmap focused on where users click or tap.
It matters because more traffic is not always the answer. CRO and lead generation terms help teams improve the path from visitor to qualified opportunity, often producing more revenue from the same audience.
Example
A click map shows many clicks on a heading that looks like a link. Review whether its visual treatment creates a false affordance, then test a clearer style or a useful destination rather than assuming every click reflects successful navigation.