Community Targeting is Reddit ad targeting based on users’ engagement with specific communities or related communities.
It matters because Reddit rewards relevance, authenticity, and community context. Brands that understand the platform’s terminology can build campaigns that feel useful to users instead of interruptive.
Example
A specialist toolmaker selects relevant community audiences where available, then reviews delivery and the quality of resulting visits. Community targeting uses audience signals and should not be described as a guarantee that every impression appears in one specific discussion.