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Tips for Using Adwords To Save Money on Growing Your Startup’s Website

When growing a business, you can pour dollar after dollar into having the best and latest tools and features, including your website. However, an attractive domain is useless if no one can find it. Follow a few crucial tips for using Google Adwords to grow your startup without breaking the bank.

How To Use Google Adwords the Right Way

If used correctly, Google Ads can be a powerful tool for business growth. Select keywords that target customers with the best likelihood of conversion. Location targeting ensures you only reach the people you can serve. As you become more adept, refine your targets and focus on more specific keywords.

Negative keywords are essential for your strategy. You don’t want your ad to show up for words or phrases from people not in your target audience. For example, if you sell women’s clothing, add “men” as a negative keyword to ensure your ad won’t appear when men search for apparel.

Stick to a reasonable budget and increase it gradually. The key to success lies in continual testing. As you examine the results of various keywords, ad copy and landing pages, you’ll discover what works best for your business.

Who To Ask for Help Fine-Tuning Your Google Adwords Strategy

Marketing is an essential part of your budget, and you need an intelligent strategy using Google Adwords to complement your website. Look to Integrated IT Solutions for comprehensive solutions for SEO, web development and web design to get your startup off the ground and into the stratosphere.

Scott Cain

As Chief Marketing Officer, Scott oversees all digital marketing strategy and implementation.

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