Email marketing can be one of the most efficient channels when a business has a quality list and relevant offers. This calculator helps estimate email revenue and ROI from newsletters, promotions, nurture campaigns, and automations.
What this calculator does
Estimate the revenue and ROI of email marketing based on list size, engagement, conversion rate, customer value, and costs.
How to use it
Enter list size, send frequency, open rate, click-through rate, click-to-conversion rate, average order value, gross margin, and email cost. The calculator estimates monthly clicks, conversions, revenue, profit, and ROI.
Formula and assumptions
- Monthly sends = list size × campaigns per month.
- Clicks = monthly sends × click-through rate.
- Conversions = clicks × conversion rate.
- ROI = (gross profit − email cost) ÷ email cost.
Assumptions
- Open rate may be affected by privacy features and should not be the only success metric.
- Clicks, conversions, revenue, unsubscribe rate, and list quality are more useful for business impact.
- Automation performance can differ from newsletter performance because timing and intent are different.
How to interpret your result
If ROI is weak, improve segmentation, offer relevance, deliverability, landing page experience, and automation timing before simply sending more email.
Next steps
Build an email automation strategy
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