Keyword is a word or phrase used to represent the topics, searches, and language customers use when looking for information or solutions.
Example of Keyword
A dental practice adds a keyword for emergency dental appointments because that phrase represents a service it actually provides. The keyword is an advertiser’s targeting input; the words a patient ultimately types may differ according to the selected match type.
Why Keyword matters
It matters because paid search can spend budget quickly. Knowing this term helps teams control intent, targeting, bidding, creative, conversion tracking, and lead quality instead of optimizing for surface-level clicks.
Related terms
Frequently Asked Question
What does Keyword mean?
Keyword means a word or phrase used to represent the topics, searches, and language customers use when looking for information or solutions.