Search Partners is partner sites or properties where search ads may appear beyond the primary search engine.
Example of Search Partners
A campaign receives clicks from search partners as well as Bing. The manager reviews available publisher or distribution reporting and conversion quality before changing coverage, rather than assuming all partner traffic behaves the same way.
Why Search Partners matters
It matters because Microsoft Advertising can reach valuable search and professional audiences that are often overlooked. Clear measurement and audience structure help the channel complement Google Ads rather than simply duplicate it.
Related terms
- Ad Extensions
- Keyword Planner
- Automated Bidding
- In-Market Audience
- Target CPA
- LinkedIn Profile Targeting
Frequently Asked Question
What does Search Partners mean?
Search Partners means partner sites or properties where search ads may appear beyond the primary search engine.