Maximize Conversions is an automated bid strategy focused on generating as many conversions as possible within budget.
Example of Maximize Conversions
A campaign counts completed trial registrations as its conversion goal and uses Maximize Conversions to pursue more of those actions within the budget. The business separately reviews whether registrants become paying customers, since a higher signup count alone does not establish better economics.
Why Maximize Conversions matters
It matters because Microsoft Advertising can reach valuable search and professional audiences that are often overlooked. Clear measurement and audience structure help the channel complement Google Ads rather than simply duplicate it.
Related terms
Frequently Asked Question
What does Maximize Conversions mean?
Maximize Conversions means an automated bid strategy focused on generating as many conversions as possible within budget.