Frequency is the average number of times each reached user sees an ad.
Example of Frequency
An illustrative campaign records 12,000 impressions and reaches 4,000 people over the same period. Average frequency is three, but that average does not mean every person saw exactly three impressions.
Why Frequency matters
It matters because Reddit rewards relevance, authenticity, and community context. Brands that understand the platform’s terminology can build campaigns that feel useful to users instead of interruptive.
Related terms
Frequently Asked Question
What does Frequency mean?
Frequency means the average number of times each reached user sees an ad.