Comments is user replies or discussion contributions beneath a Reddit post, ad, or thread.
Example of Comments
Several comments ask whether a product works with an older device. The brand answers accurately and uses the repeated question to improve the landing page, rather than treating comment volume alone as positive sentiment.
Why Comments matters
It matters because Reddit rewards relevance, authenticity, and community context. Brands that understand the platform’s terminology can build campaigns that feel useful to users instead of interruptive.
Related terms
Frequently Asked Question
What does Comments mean?
Comments means user replies or discussion contributions beneath a Reddit post, ad, or thread.