Exit Page is the last page a user viewed before leaving the site during a session.
Example of Exit Page
A visitor reads a support article and ends the session on that page. An exit is not automatically a problem: the article may have answered the question, while an exit during a failed checkout may warrant investigation.
Why Exit Page matters
It matters because analytics turns marketing activity into decisions. Without clear measurement language, teams may misread performance, overvalue the wrong channels, or miss the actions that actually drive revenue.
Related terms
Frequently Asked Question
What does Exit Page mean?
Exit Page means the last page a user viewed before leaving the site during a session.