Location Targeting is ad targeting that limits delivery to users in selected countries, regions, states, cities, or geographic areas.
It matters because Reddit rewards relevance, authenticity, and community context. Brands that understand the platform’s terminology can build campaigns that feel useful to users instead of interruptive.
Example
A regional event limits ad delivery to its eligible geographic area and states the event location in the creative. The team still checks registration eligibility because ad-platform location signals are not a guarantee of a person’s residence.