Session Recording is a replay of recorded page interactions used to investigate behavior and usability; privacy depends on the collection, masking and exclusion settings.
It matters because more traffic is not always the answer. CRO and lead generation terms help teams improve the path from visitor to qualified opportunity, often producing more revenue from the same audience.
Example
A replay can reveal a visitor repeatedly trying to submit a form after an unclear validation error. Configure and verify masking or exclusion of sensitive fields before collecting recordings; do not assume every recording tool is anonymous by default.
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Practical distinction
Review sensitive fields and page content before collecting recordings, and verify the tool’s suppression settings with a test session.