Contact is a person or organization record stored in an email platform, CRM, or marketing database.
Example of Contact
A CRM contact record may contain an email address, company, source, and subscription status. Having the record does not by itself mean the person is subscribed to promotional email.
Why Contact matters
It matters because email is one of the few channels a business can own directly. Strong email fundamentals improve trust, deliverability, segmentation, and long-term lead nurturing.
Related terms
Frequently Asked Question
What does Contact mean?
Contact means a person or organization record stored in an email platform, CRM, or marketing database.