"Near Me" Keyword
"Near Me" Keyword is a local-intent search phrase where users look for nearby options without always naming the city.
Interactive Theory Glossary
Local SEO Definitions
Browse Local SEO definitions from Interactive Theory.
24 definitions
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3-Pack
3-Pack is the common three-result version of Google’s local pack.
A
Apple Business Connect
Apple Business Connect is the former name of Apple's business-presence platform; its capabilities are now part of Apple Business, including managing how a business appears in Apple Maps and related experiences.
B
Bing Places
Bing Places is Microsoft’s free business listing platform for managing local visibility on Bing Search and Maps.
Business Category
Business Category is a platform-defined label that tells directories and search engines what type of business a listing represents.
Business Listing
Business Listing is a digital profile for a business on a platform such as Google, Bing, Yelp, Facebook, or an industry directory.
C
D
Directory Listing
Directory Listing is a business profile on a directory website that categorizes and displays local or industry businesses.
Duplicate Listing
Duplicate Listing is an extra or conflicting business listing that can confuse users, platforms, and local search systems.
G
GBP
GBP is Google Business Profile, the listing system used to manage business visibility on Google Search and Maps.
GBP Photos
GBP Photos is images added to a Google Business Profile to show the business, work, team, products, or location.
GBP Posts
GBP Posts is updates published through Google Business Profile to share announcements, offers, events, or news.
GBP Products
GBP Products is product entries inside Google Business Profile that display offerings directly on the profile.
GBP Services
GBP Services is service listings inside Google Business Profile that describe what a business offers.
Geo-Modified Keyword
Geo-Modified Keyword is a keyword that includes a city, neighborhood, region, or other geographic modifier.
Google Business Profile
Google Business Profile is Google’s free business listing tool used to manage how a business appears on Google Search and Maps.
Google Maps
Google Maps is Google’s mapping and local discovery platform where users find businesses, directions, reviews, and local information.
Google Reviews
Google Reviews is customer reviews and star ratings displayed on a Google Business Profile.
L
Listing Consistency
Listing Consistency is the accuracy and alignment of business information across listings, directories, maps, and websites.
Listing Management
Listing Management is the process of creating, updating, correcting, and monitoring business listings across platforms.
Local Citation
Local Citation is a business mention on a directory, local website, data platform, or industry listing that supports local visibility.
Local Keyword
Local Keyword is a search term with local intent, local modifiers, or relevance to a specific service area.
Local Landing Page
Local Landing Page is a page built to convert and rank for a local service, product, or geographic market.