"Near Me" Keyword
"Near Me" Keyword is a local-intent search phrase where users look for nearby options without always naming the city. In local search visibility, this term gives marketers, designers, developers, and business owners a precise...
Interactive Theory Glossary
Local SEO Definitions
Browse Local SEO definitions from Interactive Theory.
24 definitions
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3-Pack
3-Pack is the common three-result version of Google’s local pack. In local search visibility, this term gives marketers, designers, developers, and business owners a precise way to talk about work that affects visibility, user...
A
Apple Business Connect
Apple Business Connect is Apple’s platform for managing business place cards across Apple Maps and related experiences. In local search visibility, this term gives marketers, designers, developers, and business owners a precise way to...
B
Bing Places
Bing Places is Microsoft’s free business listing platform for managing local visibility on Bing Search and Maps. In local search visibility, this term gives marketers, designers, developers, and business owners a precise way to...
Business Category
Business Category is a platform-defined label that tells directories and search engines what type of business a listing represents. In local search visibility, this term gives marketers, designers, developers, and business owners a precise...
Business Listing
Business Listing is a digital profile for a business on a platform such as Google, Bing, Yelp, Facebook, or an industry directory. In local search visibility, this term gives marketers, designers, developers, and business...
C
Citation
Citation is an online mention of a business’s name, address, phone number, or other identifying information. In local search visibility, this term gives marketers, designers, developers, and business owners a precise way to talk...
City Page
City Page is a local landing page focused on a specific city and its relevant services, proof, and search intent. In local search visibility, this term gives marketers, designers, developers, and business owners a...
D
Directory Listing
Directory Listing is a business profile on a directory website that categorizes and displays local or industry businesses. In local search visibility, this term gives marketers, designers, developers, and business owners a precise way...
Duplicate Listing
Duplicate Listing is an extra or conflicting business listing that can confuse users, platforms, and local search systems. In local search visibility, this term gives marketers, designers, developers, and business owners a precise way...
G
GBP
GBP is Google Business Profile, the listing system used to manage business visibility on Google Search and Maps. In local search visibility, this term gives marketers, designers, developers, and business owners a precise way...
GBP Photos
GBP Photos is images added to a Google Business Profile to show the business, work, team, products, or location. In local search visibility, this term gives marketers, designers, developers, and business owners a precise...
GBP Posts
GBP Posts is updates published through Google Business Profile to share announcements, offers, events, or news. In local search visibility, this term gives marketers, designers, developers, and business owners a precise way to talk...
GBP Products
GBP Products is product entries inside Google Business Profile that display offerings directly on the profile. In local search visibility, this term gives marketers, designers, developers, and business owners a precise way to talk...
GBP Services
GBP Services is service listings inside Google Business Profile that describe what a business offers. In local search visibility, this term gives marketers, designers, developers, and business owners a precise way to talk about...
Geo-Modified Keyword
Geo-Modified Keyword is a keyword that includes a city, neighborhood, region, or other geographic modifier. In local search visibility, this term gives marketers, designers, developers, and business owners a precise way to talk about...
Google Business Profile
Google Business Profile is Google’s free business listing tool used to manage how a business appears on Google Search and Maps. In local search visibility, this term gives marketers, designers, developers, and business owners...
Google Maps
Google Maps is Google’s mapping and local discovery platform where users find businesses, directions, reviews, and local information. In local search visibility, this term gives marketers, designers, developers, and business owners a precise way...
Google Reviews
Google Reviews is customer reviews and star ratings displayed on a Google Business Profile. In local search visibility, this term gives marketers, designers, developers, and business owners a precise way to talk about work...
L
Listing Consistency
Listing Consistency is the accuracy and alignment of business information across listings, directories, maps, and websites. In local search visibility, this term gives marketers, designers, developers, and business owners a precise way to talk...
Listing Management
Listing Management is the process of creating, updating, correcting, and monitoring business listings across platforms. In local search visibility, this term gives marketers, designers, developers, and business owners a precise way to talk about...
Local Citation
Local Citation is a business mention on a directory, local website, data platform, or industry listing that supports local visibility. In local search visibility, this term gives marketers, designers, developers, and business owners a...
Local Keyword
Local Keyword is a search term with local intent, local modifiers, or relevance to a specific service area. In local search visibility, this term gives marketers, designers, developers, and business owners a precise way...
Local Landing Page
Local Landing Page is a page built to convert and rank for a local service, product, or geographic market. In local search visibility, this term gives marketers, designers, developers, and business owners a precise...