Local Link Building
Local Link Building is earning links from relevant local organizations, publications, partners, sponsorships, and community sites.
Interactive Theory Glossary
Local SEO Definitions
Browse Local SEO definitions from Interactive Theory.
24 definitions
L
Local Pack
Local Pack is the prominent set of local business results shown with a map for searches with local intent.
Local Ranking
Local Ranking is the order in which local business results appear in maps, local packs, and local-intent searches.
Local Schema
Local Schema is structured data that describes a local business, its location, contact information, hours, and services.
Local Search
Local Search is search behavior where users look for nearby businesses, local services, directions, hours, reviews, or location-specific answers.
Local SEO
Local SEO is the process of improving visibility for geographically relevant searches and map-based discovery.
LocalBusiness Schema
LocalBusiness Schema is Schema.org markup specifically used to describe a local business entity.
Location Page
Location Page is a page designed to serve users searching for a business, service, or offer in a specific city, region, or market.
M
Map Pack
Map Pack is the local map-based group of business results that can appear in Google Search for local-intent queries.
Multi-Location SEO
Multi-Location SEO is SEO for businesses with multiple physical locations, service areas, or regional pages.
N
NAP
NAP is name, address, and phone number, the core contact information used in local business listings.
Neighborhood Page
Neighborhood Page is a hyperlocal page focused on a specific neighborhood or smaller service area.
P
Primary Category
Primary Category is the main business category selected for a local listing and often one of the strongest relevance signals.
Prominence
Prominence is how well-known, trusted, reviewed, linked, or referenced a business appears to be online and offline.
Proximity
Proximity is the distance between a searcher or searched location and a business.
R
Relevance
Relevance is how closely a business, page, or result matches the user’s search intent and query.
Reputation Management
Reputation Management is the process of building, monitoring, protecting, and improving public perception of a business.
Review Generation
Review Generation is the process of ethically encouraging real customers to leave honest reviews.
Review Management
Review Management is the ongoing work of monitoring, responding to, and learning from customer reviews.
Review Response
Review Response is a business’s public reply to a customer review.
Review Sentiment
Review Sentiment is the overall tone, themes, and satisfaction signals found in customer reviews.
Review Velocity
Review Velocity is the pace at which a business earns new reviews over time.
S
Secondary Category
Secondary Category is additional category selections that describe other services or business functions.
Service Area Business
Service Area Business is a business that serves customers at their locations rather than only at a public storefront.