Ad Extensions
Ad Extensions is additional ad elements, now often called assets, that expand ads with links, calls, locations, or other information.
Interactive Theory Glossary
Microsoft Advertising / Bing Ads Definitions
Browse Microsoft Advertising / Bing Ads definitions from Interactive Theory.
24 definitions
A
Auction Insights
Auction Insights is a competitive report showing how advertisers compare in the same ad auctions.
Audience Targeting
Audience Targeting is the use of audience data, interests, demographics, remarketing, or professional attributes to influence ad delivery.
Automated Bidding
Automated Bidding is bid strategies that use platform automation to set bids based on a chosen goal.
B
Bing Ads
Bing Ads is the former name for Microsoft Advertising, still commonly used to refer to ads on Bing.
C
Conversion Goal
Conversion Goal is a Microsoft Advertising setting that defines which user actions should count as conversions.
Conversion Tracking
Conversion Tracking is the setup that records valuable user actions after ad clicks or other marketing interactions.
D
Dynamic Search Ads
Dynamic Search Ads is ads that use website content to help target relevant searches and generate ad headlines dynamically.
G
Google Import
Google Import is a Microsoft Advertising feature that imports campaigns, ads, keywords, and settings from Google Ads.
I
Impression Share
Impression Share is the percentage of eligible impressions an ad received compared with the total impressions it could have received.
In-Market Audience
In-Market Audience is an audience segment of users showing signals that they may be actively researching or considering a product or service.
K
Keyword Planner
Keyword Planner is a planning tool used to research keywords, estimated volume, competition, and bid ideas.
L
LinkedIn Profile Targeting
LinkedIn Profile Targeting is a Microsoft Advertising audience option that can use LinkedIn company, industry, or job function attributes.
M
Maximize Conversions
Maximize Conversions is an automated bid strategy focused on generating as many conversions as possible within budget.
Microsoft Ads
Microsoft Ads is a common shorthand for Microsoft Advertising.
Microsoft Advertising
Microsoft Advertising is Microsoft’s ad platform for running search, audience, shopping, and other ads across Bing and Microsoft-owned or partner inventory.
Microsoft Advertising Network
Microsoft Advertising Network is the broader Microsoft ecosystem of advertising inventory and partner placements.
Microsoft Audience Ads
Microsoft Audience Ads is native-style ads delivered through Microsoft Audience Network inventory.
Microsoft Audience Network
Microsoft Audience Network is Microsoft’s native and audience-based ad network across Microsoft properties and partner placements.
Microsoft Merchant Center
Microsoft Merchant Center is the Microsoft Advertising tool used to manage product feeds for shopping and product ads.
Microsoft Search Ads
Microsoft Search Ads is paid search ads that appear on Bing and Microsoft search partner results.
MSCLKID
MSCLKID is Microsoft Click ID, a click identifier used to connect Microsoft ad clicks with later website actions or conversions.
Multimedia Ads
Multimedia Ads is visual search ad formats in Microsoft Advertising that combine images and text for more prominent placements.
P
Performance Max for Microsoft Advertising
Performance Max for Microsoft Advertising is Microsoft Advertising’s automated campaign type designed to optimize across eligible Microsoft channels and inventory.