Interactive Theory Glossary
Browse Microsoft Advertising / Bing Ads definitions from Interactive Theory.
Ad Extensions is additional ad elements, now often called assets, that expand ads with links, calls, locations, or other information. In Microsoft Advertising and Bing Ads, this term gives marketers, designers, developers, and business...
Auction Insights is a competitive report showing how advertisers compare in the same ad auctions. In Microsoft Advertising and Bing Ads, this term gives marketers, designers, developers, and business owners a precise way to...
Audience Targeting is the use of audience data, interests, demographics, remarketing, or professional attributes to influence ad delivery. In Microsoft Advertising and Bing Ads, this term gives marketers, designers, developers, and business owners a...
Automated Bidding is bid strategies that use platform automation to set bids based on a chosen goal. In Microsoft Advertising and Bing Ads, this term gives marketers, designers, developers, and business owners a precise...
Bing Ads is the former name for Microsoft Advertising, still commonly used to refer to ads on Bing. In Microsoft Advertising and Bing Ads, this term gives marketers, designers, developers, and business owners a...
Conversion Goal is a Microsoft Advertising setting that defines which user actions should count as conversions. In Microsoft Advertising and Bing Ads, this term gives marketers, designers, developers, and business owners a precise way...
Conversion Tracking is the setup that records valuable user actions after ad clicks or other marketing interactions. In Microsoft Advertising and Bing Ads, this term gives marketers, designers, developers, and business owners a precise...
Dynamic Search Ads is ads that use website content to help target relevant searches and generate ad headlines dynamically. In Microsoft Advertising and Bing Ads, this term gives marketers, designers, developers, and business owners...
Google Import is a Microsoft Advertising feature that imports campaigns, ads, keywords, and settings from Google Ads. In Microsoft Advertising and Bing Ads, this term gives marketers, designers, developers, and business owners a precise...
Impression Share is the percentage of eligible impressions an ad received compared with the total impressions it could have received. A common calculation is: Impressions received ÷ eligible impressions. In Microsoft Advertising and Bing...
In-Market Audience is an audience segment of users showing signals that they may be actively researching or considering a product or service. In Microsoft Advertising and Bing Ads, this term gives marketers, designers, developers,...
Keyword Planner is a planning tool used to research keywords, estimated volume, competition, and bid ideas. In Microsoft Advertising and Bing Ads, this term gives marketers, designers, developers, and business owners a precise way...
LinkedIn Profile Targeting is a Microsoft Advertising audience option that can use LinkedIn company, industry, or job function attributes. In Microsoft Advertising and Bing Ads, this term gives marketers, designers, developers, and business owners...
Maximize Conversions is an automated bid strategy focused on generating as many conversions as possible within budget. In Microsoft Advertising and Bing Ads, this term gives marketers, designers, developers, and business owners a precise...
Microsoft Ads is a common shorthand for Microsoft Advertising. In Microsoft Advertising and Bing Ads, this term gives marketers, designers, developers, and business owners a precise way to talk about work that affects visibility,...
Microsoft Advertising is Microsoft’s ad platform for running search, audience, shopping, and other ads across Bing and Microsoft-owned or partner inventory. In Microsoft Advertising and Bing Ads, this term gives marketers, designers, developers, and...
Microsoft Advertising Network is the broader Microsoft ecosystem of advertising inventory and partner placements. In Microsoft Advertising and Bing Ads, this term gives marketers, designers, developers, and business owners a precise way to talk...
Microsoft Audience Ads is native-style ads delivered through Microsoft Audience Network inventory. In Microsoft Advertising and Bing Ads, this term gives marketers, designers, developers, and business owners a precise way to talk about work...
Microsoft Audience Network is Microsoft’s native and audience-based ad network across Microsoft properties and partner placements. In Microsoft Advertising and Bing Ads, this term gives marketers, designers, developers, and business owners a precise way...
Microsoft Merchant Center is the Microsoft Advertising tool used to manage product feeds for shopping and product ads. In Microsoft Advertising and Bing Ads, this term gives marketers, designers, developers, and business owners a...
Microsoft Search Ads is paid search ads that appear on Bing and Microsoft search partner results. In Microsoft Advertising and Bing Ads, this term gives marketers, designers, developers, and business owners a precise way...
MSCLKID is Microsoft Click ID, a click identifier used to connect Microsoft ad clicks with later website actions or conversions. In Microsoft Advertising and Bing Ads, this term gives marketers, designers, developers, and business...
Multimedia Ads is visual search ad formats in Microsoft Advertising that combine images and text for more prominent placements. In Microsoft Advertising and Bing Ads, this term gives marketers, designers, developers, and business owners...
Performance Max for Microsoft Advertising is Microsoft Advertising’s automated campaign type designed to optimize across eligible Microsoft channels and inventory. In Microsoft Advertising and Bing Ads, this term gives marketers, designers, developers, and business...
