Product Ads
Product Ads is shopping-style ads based on product feed data, including images, titles, prices, and merchant information.
Interactive Theory Glossary
Microsoft Advertising / Bing Ads Definitions
Browse Microsoft Advertising / Bing Ads definitions from Interactive Theory.
11 definitions
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Q
Quality Score
Quality Score is a diagnostic metric that estimates keyword, ad, and landing page relevance in paid search.
R
Remarketing List
Remarketing List is an audience list of users who previously interacted with a website or other tracked experience.
Responsive Search Ads
Responsive Search Ads is search ads that use multiple headlines and descriptions and assemble combinations dynamically.
S
Search Partners
Search Partners is partner sites or properties where search ads may appear beyond the primary search engine.
Shopping Campaigns
Shopping Campaigns is campaigns that use product feeds to advertise products in shopping and search placements.
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Target CPA
In Microsoft Advertising, Target CPA is an average cost-per-acquisition objective available with Maximize Conversions automated bidding.
Target ROAS
In Microsoft Advertising, Target ROAS is a conversion-value-to-ad-spend objective available with Maximize Conversion Value automated bidding.
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UET
UET is Universal Event Tracking, Microsoft Advertising’s sitewide tracking system for conversions and remarketing.
UET Tag
UET Tag is the tracking tag placed on a website to send user activity data to Microsoft Advertising.
Universal Event Tracking
Universal Event Tracking is Microsoft Advertising’s tracking mechanism for recording website activity, conversion goals, and remarketing audiences.