Website Retargeting is retargeting people who previously visited a website or specific pages.
Example of Website Retargeting
A visitor reads a product comparison but does not purchase. An eligible retargeting campaign can address common comparison questions, while excluding completed purchasers and limiting unnecessary repetition.
Why Website Retargeting matters
It matters because Reddit rewards relevance, authenticity, and community context. Brands that understand the platform’s terminology can build campaigns that feel useful to users instead of interruptive.
Related terms
- Ad-Engagement Retargeting
- Customer List
- Reddit Pixel
- Custom Audience
- Conversion API
- Location Targeting
Frequently Asked Question
What does Website Retargeting mean?
Website Retargeting means retargeting people who previously visited a website or specific pages.