Ad-Engagement Retargeting is retargeting people who previously interacted with ads, videos, posts, or campaign creative.
Example of Ad-Engagement Retargeting
A team creates a follow-up audience from an available ad-engagement source. The second ad explains the next decision in more detail rather than assuming that watching or clicking the first ad made the viewer a qualified lead.
Why Ad-Engagement Retargeting matters
It matters because Reddit rewards relevance, authenticity, and community context. Brands that understand the platform’s terminology can build campaigns that feel useful to users instead of interruptive.
Related terms
Frequently Asked Question
What does Ad-Engagement Retargeting mean?
Ad-Engagement Retargeting means retargeting people who previously interacted with ads, videos, posts, or campaign creative.